In this interview I spoke with Ed Kennedy, commerce strategist at Episerver, a unified commerce and content personalization software vendor.
Episerver was created in Sweden as a CMS (Content Management System) for websites back in the early 2000s and has 40% market share in the Nordic region and over 30,000 customers worldwide using their technologies, and in 2011 they started expanding to North America.
Episerver has been recognized in both the Gartner Magic Quadrant and Forrester Wave as a leading CMS and e-commerce platform provider.
While the first CMS was built internally, Episerver has used a combination of buy and build strategies in building out a complete content and commerce management platform, including a personalization engine and an email marketing platform.
Read more and listen here.
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